About the Brand
Colour, character, and clever design in every single toy! That's the thing about Manhattan Toy — you can spot one across a room. Bold colours, cheeky faces, proper personality. They're the toys kids gravitate to instantly, and the ones that end up named, carried around, and slept with.
What we love is that the charm isn't accidental. Their team genuinely studies how kids play at each stage, then builds the toy around it — so what looks like a fun, colourful doll or a silly plush is actually pitched perfectly at where your child is right now. That's a much harder thing to pull off than it sounds, and it's why their toys hold attention long after the novelty of something flashier has worn off.
The range is wonderfully broad, too. Soft dolls and plush characters sit alongside a beautiful line of wooden toys: stackers, baby beads, rattles, activity centres, and the famous Skwish — that clever, squishy little wooden ball that's been a first-toy favourite for years. They've been at this for decades, with a wall of awards, pieces on shelves at Harrods and Anthropologie, and rigorous safety testing to Canadian standards on everything they make.
What is Manhattan Toy known for?
Bold, character-filled toys with real developmental thinking behind them — an award-winning range of over 500 products spanning wooden toys, soft dolls, and plush.
Does Manhattan Toy make wooden toys?
Yes — a lovely range of them, including wooden stackers, baby beads, rattles, activity centres, and the much-loved Skwish, all designed with the same character and developmental thinking as the rest of their toys.
What is a Skwish?
The Skwish is Manhattan Toy's signature wooden baby toy: a squishy, flexible ball of wooden rods and beads that collapses in a little hand and springs right back. It's easy for babies to grasp, wonderful for developing coordination, and a classic first toy.
What ages are Manhattan Toy toys for?
The range covers babies and toddlers through preschool and the school-age years, so there's something at every stage. Each toy lists its recommended age.
Are Manhattan Toy toys safe?
Yes. Every toy is rigorously tested to international safety standards, including CPSIA, ASTM F963, EN71, and Canadian safety regulations.
Where can I buy Manhattan Toy in Canada?
Right here at The Playful Peacock. We're a Canadian, mom-run toy shop, and we ship across Canada, hand-packed with care.
Come see what's arrived — there's a new favourite in here somewhere.