About

Born from a passion for play,
love & respect for our planet, and a
commitment to giving back.

Our Story

Like so many parents, I found myself in a position to care for my son full-time when daycares closed during the COVID-19 pandemic. After a few months at home, I noticed he showed little interest in the flashing, gimmicky toys I had bought him, and instead, loved to engage with more simple open-ended items. I began exploring the world of Montessori, wooden toys, and open-ended play, and was amazed at the positive difference it made in my son’s engagement. From there, The Playful Peacock came to life as I set out to find the very best products on the market and share them with other families.

Everything you find in our store has been thoughtfully hand-selected from around the world to spark curiosity and play while respecting and protecting our planet. None of our toys have batteries or plastic, and every product is ethically made and sustainably sourced. With our own children as “official” toy testers, you can also rest assured that all our products are kid-approved!

Thank you for choosing our products to bring into your home; we can't wait to see how you play!

Ending childhood
hunger in Canada

Currently, one in five children in Canada are living in poverty, with rates exceptionally high in our Indigenous communities. On top of that, 48% of Indigenous households have difficulty putting enough food on the table. To know that kids are going hungry in this country is heartbreaking, and I want to help.

When you shop at The Playful Peacock, your purchase directly helps support food security initiatives in 26 Indigenous communities across Canada through our partnership with Canadian Feed the Children. You will see a number of meals associated with every product on our site, which we then donate to CFTC. Kids will receive healthy, nutritious meals because of YOU, and together, we can help build a world where childhood hunger and poverty are a thing of the past.

The Playful Peacock