Collection: Soft Toys & Plush
Meet the snuggle squad! Sleepy kittens, soft puppies, teddy bears, unicorns, ponies, and one rather charming crocodile — these are the friends that get carried everywhere, tucked into bed each night, and loved until they're properly well-worn. First friends in the truest sense.
Made from beautifully soft plush and gentle cotton and linen, each character has that unmistakable Maileg charm: quiet, thoughtful design that makes a soft toy feel special rather than ordinary. The cast is wonderfully varied — lions, gorillas, elephants, kittens, foxes, reindeer, and plenty more besides — and many come in a few different sizes, so you can find the perfect fit for little arms.
Like the rest of the Maileg world, these soft friends are collectible. New characters and colourways arrive with each season, and there are seasonal treats to watch for too: reindeer, geese and ducks at Christmas, micro lambs and bunnies come Easter.
Some favourites to meet: the Mini Plush Bunny, a sweet Puppy, a Sleeping Kitten, a magical Unicorn, a classic Teddy Bear, and a friendly Safari Crocodile.
What Maileg soft toys are there?
A whole cast of characters: bunnies, puppies, kittens, teddy bears, unicorns, ponies, lions, gorillas, elephants, foxes, reindeer, and safari friends like the crocodile — plus seasonal favourites including Christmas reindeer, geese and ducks, and micro lambs and bunnies for Easter.
What are Maileg soft toys made of?
They're made from soft plush and gentle cotton and linen, chosen for cuddliness and that beautifully understated Maileg look.
Are Maileg soft toys collectible?
Wonderfully so, just like the rest of the Maileg line. New characters, sizes, and colourways arrive with each season, and seasonal pieces such as the Christmas geese and Easter lambs are often retired once the season ends — so they're treasured by children and grown-up collectors alike.
Are Maileg soft toys good for babies?
They make lovely first friends. The smaller, softer characters are just right for little ones, and their timeless design means they're still treasured years later.
Do Maileg soft toys make good gifts?
Absolutely. A soft Maileg friend is a keepsake-worthy gift for a new baby, a birthday, or a baby shower — the sort of present that gets named on day one and kept for a lifetime.
Where can I buy Maileg soft toys in Canada?
Right here at The Playful Peacock. We're a Canadian, mom-run shop with one of the country's most-loved Maileg collections, and we ship across Canada, hand-packed with care.
Pick the one your little one will name in about four seconds flat — and never let go of.
Meet the snuggle squad! Sleepy kittens, soft puppies, teddy bears, unicorns, ponies, and one rather charming crocodile — these are the friends that get carried everywhere, tucked into bed each night, and loved until they're properly well-worn. First friends in the truest sense.
Made from beautifully soft plush and gentle cotton and linen, each character has that unmistakable Maileg charm: quiet, thoughtful design that makes a soft toy feel special rather than ordinary. The cast is wonderfully varied — lions, gorillas, elephants, kittens, foxes, reindeer, and plenty more besides — and many come in a few different sizes, so you can find the perfect fit for little arms.
Like the rest of the Maileg world, these soft friends are collectible. New characters and colourways arrive with each season, and there are seasonal treats to watch for too: reindeer, geese and ducks at Christmas, micro lambs and bunnies come Easter.
Some favourites to meet: the Mini Plush Bunny, a sweet Puppy, a Sleeping Kitten, a magical Unicorn, a classic Teddy Bear, and a friendly Safari Crocodile.
What Maileg soft toys are there?
A whole cast of characters: bunnies, puppies, kittens, teddy bears, unicorns, ponies, lions, gorillas, elephants, foxes, reindeer, and safari friends like the crocodile — plus seasonal favourites including Christmas reindeer, geese and ducks, and micro lambs and bunnies for Easter.
What are Maileg soft toys made of?
They're made from soft plush and gentle cotton and linen, chosen for cuddliness and that beautifully understated Maileg look.
Are Maileg soft toys collectible?
Wonderfully so, just like the rest of the Maileg line. New characters, sizes, and colourways arrive with each season, and seasonal pieces such as the Christmas geese and Easter lambs are often retired once the season ends — so they're treasured by children and grown-up collectors alike.
Are Maileg soft toys good for babies?
They make lovely first friends. The smaller, softer characters are just right for little ones, and their timeless design means they're still treasured years later.
Do Maileg soft toys make good gifts?
Absolutely. A soft Maileg friend is a keepsake-worthy gift for a new baby, a birthday, or a baby shower — the sort of present that gets named on day one and kept for a lifetime.
Where can I buy Maileg soft toys in Canada?
Right here at The Playful Peacock. We're a Canadian, mom-run shop with one of the country's most-loved Maileg collections, and we ship across Canada, hand-packed with care.
Pick the one your little one will name in about four seconds flat — and never let go of.
The Playful Peacock Difference
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About the Playful Peacock
The Playful Peacock was created in 2021 to curate creative, open-ended play for curious children. The Playful Peacock is privileged to operate in Tkaronto/Toronto.
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Quality Toys Designed to Last
We are steadfast in our selection of toy makers that we work with.
Our offerings are from Canadian, female-owned, BIPOC and/or family-owned brands that are firmly rooted in environmental practices with strong ethical standards. We adamantly align ourselves with makers we are proud of and who are equally dedicated to sustainability, transparency and ethical labour, including paying living and fair wages. The majority of the toys these brands make are handmade, natural wooden toys that forge limitless play for kids to enjoy for years.
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The Handmade Difference
The Playful Peacock’s toys are built with quality and care to last for generations. All of the toys are safe and made with individualized love and attention using a high-caliber of materials and finishes that do not include any harmful additives. Our toys will quickly become an heirloom through their high-quality and endless enjoyment.
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Materials Matter
Plastic toys are typically mass-produced and easily breakable. These toys can contribute to sweatshops, unfair labour conditions and pollution in general.
While wooden toys are a step in the right direction, not all wooden toys are made the same. There are many wooden dupes to be aware of cheap, mass-produced wooden toys that are just as harmful as plastic! For example, softwood and plywood can chip and splinter easily, while non-handcrafted wooden toys often are filled with harmful toxic paints, finishes, and sealants.
Consciously opting for ethical, handcrafted wooden toys (renewable wood is even better) is safer for your child, is way more dependable and a kinder contributor to our already fragile planet.
The manufacturing process our makers use considers Mother Earth first through strict FSC Certifications, non-toxic paint, and planet-friendly materials across every single product. After placing an order, you will receive your newly beloved toy in 99% plastic-free, biodegradable, recyclable and compostable packaging, down to the stickers and tape.
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The Right Toy At The Right Time
Children are naturally drawn to play toys that they can master and that is right for their particular stage of development.
With a wide range of toys available for kids ages 0-1, 1-2, 2-3 and 3+, you can ensure the toy is safe, age-appropriate, and developmentally appropriate, too. The majority of our toys focus on fun and subtle learning, and open-ended play, while being Montessori approved.
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Ethical Toys Making A Difference
We are a purpose-first brand and a business second.
With a deep awareness that the toy industry must do better, we are committed to our part through advocacy for a range of social justice causes, environmental advancement and stringent criteria for makers. We are changemakers and give back through every purchase by donating meals to children in need across 26 Indigenous communities within Canada.