Collection: Toys for 0-1 Year Olds
These are the first toys they’ll reach for—and the ones you’ll remember.
The tiny rattles, the soft pieces they hold onto, the ones that somehow become part of your everyday rhythm.
And the books, too—the ones you read on repeat. The soft, familiar pages they start to recognize, reach for, and settle into with you.
At this stage, it’s not about having a lot. It’s about choosing a few things that feel good in your hands, safe for your baby, and natural to bring into your home.
🌿 What you’ll find here
Gentle rattles and teethers made for little hands
Soft toys and comforting pieces they’ll hold onto
Simple, sensory materials for early exploration
Contrast books, nursery rhymes, and classic board books
Beautiful, well-made pieces that feel good to keep out
These are the kinds of toys and books babies are naturally drawn to—simple, safe, and easy to engage with at their own pace.
🌿 Why parents gravitate toward these pieces
At this stage, everything feels new—for them and for you.
You start to notice what they reach for
What holds their attention, even for a few minutes
What feels calming, familiar, and easy
Books become part of that rhythm too—the ones you read over and over, that start to feel just as familiar to them as they do to you.
And often, it’s the simplest things that become their favourites.
🌿 What kinds of toys are best for 0–1 year olds?
The best toys for babies are simple, safe, and easy to explore.
Things they can hold, shake, chew, and look at
Materials that feel natural and gentle
Toys that support early sensory development without overwhelming them
Books with contrast, rhythm, and repetition that grow with them
At this stage, less really is more.
🌿 Are these good for baby gifts?
Yes—this is one of the most thoughtful places to choose from.
These are the kinds of toys and books that feel special when you give them—and meaningful when they’re used every day.
From baby showers to first birthdays, these are the pieces people tend to keep.
🌿 A beautiful place to start
Whether you’re choosing for your own baby or someone else’s, this collection is about keeping things simple, safe, and truly special from the very beginning
These are the first toys they’ll reach for—and the ones you’ll remember.
The tiny rattles, the soft pieces they hold onto, the ones that somehow become part of your everyday rhythm.
And the books, too—the ones you read on repeat. The soft, familiar pages they start to recognize, reach for, and settle into with you.
At this stage, it’s not about having a lot. It’s about choosing a few things that feel good in your hands, safe for your baby, and natural to bring into your home.
🌿 What you’ll find here
Gentle rattles and teethers made for little hands
Soft toys and comforting pieces they’ll hold onto
Simple, sensory materials for early exploration
Contrast books, nursery rhymes, and classic board books
Beautiful, well-made pieces that feel good to keep out
These are the kinds of toys and books babies are naturally drawn to—simple, safe, and easy to engage with at their own pace.
🌿 Why parents gravitate toward these pieces
At this stage, everything feels new—for them and for you.
You start to notice what they reach for
What holds their attention, even for a few minutes
What feels calming, familiar, and easy
Books become part of that rhythm too—the ones you read over and over, that start to feel just as familiar to them as they do to you.
And often, it’s the simplest things that become their favourites.
🌿 What kinds of toys are best for 0–1 year olds?
The best toys for babies are simple, safe, and easy to explore.
Things they can hold, shake, chew, and look at
Materials that feel natural and gentle
Toys that support early sensory development without overwhelming them
Books with contrast, rhythm, and repetition that grow with them
At this stage, less really is more.
🌿 Are these good for baby gifts?
Yes—this is one of the most thoughtful places to choose from.
These are the kinds of toys and books that feel special when you give them—and meaningful when they’re used every day.
From baby showers to first birthdays, these are the pieces people tend to keep.
🌿 A beautiful place to start
Whether you’re choosing for your own baby or someone else’s, this collection is about keeping things simple, safe, and truly special from the very beginning
The Playful Peacock Difference
-
About the Playful Peacock
The Playful Peacock was created in 2021 to curate creative, open-ended play for curious children. The Playful Peacock is privileged to operate in Tkaronto/Toronto.
-
Quality Toys Designed to Last
We are steadfast in our selection of toy makers that we work with.
Our offerings are from Canadian, female-owned, BIPOC and/or family-owned brands that are firmly rooted in environmental practices with strong ethical standards. We adamantly align ourselves with makers we are proud of and who are equally dedicated to sustainability, transparency and ethical labour, including paying living and fair wages. The majority of the toys these brands make are handmade, natural wooden toys that forge limitless play for kids to enjoy for years.
-
The Handmade Difference
The Playful Peacock’s toys are built with quality and care to last for generations. All of the toys are safe and made with individualized love and attention using a high-caliber of materials and finishes that do not include any harmful additives. Our toys will quickly become an heirloom through their high-quality and endless enjoyment.
-
Materials Matter
Plastic toys are typically mass-produced and easily breakable. These toys can contribute to sweatshops, unfair labour conditions and pollution in general.
While wooden toys are a step in the right direction, not all wooden toys are made the same. There are many wooden dupes to be aware of cheap, mass-produced wooden toys that are just as harmful as plastic! For example, softwood and plywood can chip and splinter easily, while non-handcrafted wooden toys often are filled with harmful toxic paints, finishes, and sealants.
Consciously opting for ethical, handcrafted wooden toys (renewable wood is even better) is safer for your child, is way more dependable and a kinder contributor to our already fragile planet.
The manufacturing process our makers use considers Mother Earth first through strict FSC Certifications, non-toxic paint, and planet-friendly materials across every single product. After placing an order, you will receive your newly beloved toy in 99% plastic-free, biodegradable, recyclable and compostable packaging, down to the stickers and tape.
-
The Right Toy At The Right Time
Children are naturally drawn to play toys that they can master and that is right for their particular stage of development.
With a wide range of toys available for kids ages 0-1, 1-2, 2-3 and 3+, you can ensure the toy is safe, age-appropriate, and developmentally appropriate, too. The majority of our toys focus on fun and subtle learning, and open-ended play, while being Montessori approved.
-
Ethical Toys Making A Difference
We are a purpose-first brand and a business second.
With a deep awareness that the toy industry must do better, we are committed to our part through advocacy for a range of social justice causes, environmental advancement and stringent criteria for makers. We are changemakers and give back through every purchase by donating meals to children in need across 26 Indigenous communities within Canada.