If you love toys that are beautiful, durable, and truly thoughtful, you’re going to feel right at home with Tara Treasures. This mom-favourite brand blends heirloom quality with ethical making—so when your child plays, you can feel great about what’s in their hands and how it was made.
At The Playful Peacock, we carefully choose brands that honour childhood and care for people and the planet. Tara Treasures checks every box—craftsmanship you can see, materials you can trust, and values that align with our own commitment to slow, meaningful play.
🌏 Why Parents Love Tara Treasures (and Why We Do, Too)
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Ethical, people-first production: Tara Treasures partners with skilled artisans using fair wages and safe, supportive working conditions. Every piece is hand-felted with time-honoured techniques, offering steady, dignified work for makers—many of whom are mothers themselves.
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Sustainable materials: Toys are crafted from high-quality wool felt and natural dyes, prioritizing renewable resources and low-impact processes.
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Heirloom quality: Sturdy stitching, dense felt, and thoughtful design mean these toys hold up to years of imaginative play and can be handed down with pride.
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Play that grows with kids: From toddler role-play to rich small-world storytelling in the early school years, felt toys easily evolve with your child’s interests.
Explore the full collection: Shop Tara Treasures →
🐑 Why Felt Toys Win Over Plastic (Every Time)
Quieter, softer, calmer: Felt has a naturally soothing feel. Pieces don’t clatter on hard surfaces, which helps keep play gentle and focused—great for home and classroom environments.
Open-ended by design: Without flashing lights or rigid “rules,” felt foods and playscapes leave room for your child’s imagination. They become anything the story needs.
Durable and repairable: Quality felt is surprisingly tough. If a seam loosens after years of love, a few stitches bring it right back—much easier than a cracked plastic piece headed for the bin.
Safer choices: High-quality wool felt avoids the brittle edges and mystery additives you often find in plastic toys. (Always supervise little ones and follow age guidance, of course.)
Planet-minded: Renewable materials, long lifespans, and heirloom construction mean less waste and a smaller footprint over time.
🍽️ Best-Selling Felt Foods Kids Reach For Again and Again
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Ice Cream Play Food Set — scoops and serving play that never melts:
Shop Felt Ice Cream → -
Confetti Cake Slice (set) — colourful “party” slices for birthdays, tea parties, and bakery play:
Shop Felt Confetti Cake Slice → -
Broccoli (yes, they’ll ask for it!) — terrific for farmers’ markets and kitchen role-play:
Shop Felt Broccoli → -
Sourdough Bread with Leaf Cut — satisfying “slice and serve” moments for little bakers:
Shop Felt Sourdough Bread → -
Pancake Stack — breakfast orders all day, with stacking, counting, and serving built in:
Shop Felt Pancake Stack → -
Felt Apple Pie Play Food Set — cozy bakery play for any season. Great for slicing, serving, and early fractions talk (“two pieces for you, two for me”). Lovely on celebration tables, too.
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Felt Roast Turkey Play Food Set — holiday hosting, every day. Kids can “prepare,” plate, and share a family meal, building social skills, turn-taking, and language (“pass the turkey, please”).
Shop Felt Roast Turkey → -
Felt Coffee Cup Play Set (4 Interchangeable Toppings) — café play with barista flair. Perfect for sequencing steps (order → make → serve), early literacy (menus, name labels), and gentle role play with siblings or caregivers.
These sets encourage early math (counting, sorting, one-to-one correspondence), language (menus, orders, storytelling), and social skills (turn-taking, sharing, cooperation)—all while feeling cozy and inviting.
🌾 Build a Small-World: Playscapes that Invite Long, Quiet Play
If your child loves animals, nature, and small-world scenes, a felt playscape is pure gold. The Large Farm Playmat becomes a landscape for tractors, animals, and seasons—perfect for combining with your existing toys (Ostheimer animals, Fagus vehicles, or Yellow Door stones, anyone?).
Shop Felt Farm Playmat (Large) →
Why playscapes work so well:
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Storytelling: Kids narrate what’s happening, building rich language and sequencing skills.
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Independence: Clear “zones” invite open-ended exploration with minimal adult setup.
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Mix-and-match: Felt landscapes pair beautifully with wood, resin, and metal toys you already own.
🧠 Development in Disguise: What Felt Play Supports
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Fine motor: Pinching, placing, plating—small hand movements build dexterity for future writing skills.
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Executive function: Planning a menu, organizing a farm stand, or stocking a “bakery” supports working memory and flexible thinking.
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Social-emotional learning: Role-play helps kids process real life (“Let’s make breakfast for Grandma”), practice empathy, and communicate feelings.
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Language & literacy: Ordering, labelling, and storytelling grow vocabulary and narrative skills.
🧺 Care, Cleaning & Longevity (So Your Set Lasts for Years)
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Every day care: Give pieces a gentle shake and air out in sunlight to refresh.
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Spot clean: Dab with cool water and mild soap; avoid soaking.
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De-lint & de-pill: A quick once-over with your fingers or a fabric shaver keeps felt looking fresh.
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Storage: Use open baskets or trays—easy for kids to tidy and enticing for independent play.
💡 Easy Play Setups (Zero Overwhelm, Real Results)
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Morning Bakery: Place the Pancake Stack and Sourdough Bread with a child-sized plate and napkin. Add a notepad for “orders.”
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Farm-to-Table: Combine the Broccoli with the Farm Playmat, a small basket, and a scoop. Kids “harvest,” sort, and cook.
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Ice-Cream Cart: Set out the Ice Cream Set with paper cones/cups and a play money purse for early counting.
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Celebration Corner: The Confetti Cake Slices shine for birthdays and seasonal tables—pair with a candle (battery tea light) and silk.
These invitations are quick to set up, easy to tidy, and keep kids engaged independently while you prep dinner or take a breath.
🤝 Values that Match The Playful Peacock
We champion makers who treat people well and tread lightly on the planet. Tara Treasures’ commitment to fair wages, safe working conditions, and sustainable materials aligns deeply with our own standards. When you choose their handmade felt, you’re supporting families—yours and the artisans’—and casting a vote for a kinder toy industry.
Ready to Build a Felt Collection You’ll Love for Years?
Curate a few pieces that suit your child’s interests and watch the play evolve with them. Start with a favourite food, add a playscape, and layer in seasonal sets as your stories grow.