Natural Play

The Playful Peacock’s Year In Review

The Playful Peacock

We wanted to take an intentional pause to reflect on 2022. As we’ve been taking it all in, we’ve been overwhelmed with one overarching emotion: immense gratitude. 

We are so grateful for the incredible community we’ve fostered, and all the fun and learning we’ve helped facilitate in your homes. We are so grateful for our brilliant and creative brands who are making the world a better, happier place one toy at a time. We are grateful for everyone who has supported us since we opened in 2021. We can't thank you enough.  

Now…you’ve seen the Spotify year in review, but step aside, as it’s time for a new one: The Playful Peacock’s Year In Review!

2022 In Review

This year, we welcomed a whopping 12 new brands to our roster! 

  • Dough Parlor is an Ontario-based brand that creates sweetly scented playdough in creative flavours like Honey Dew and Coconut

  • Huggabeaus are the sweetest, cuddliest dolls’ for imaginative play and practicality with ever-changing removable clothing

  • Bumbleberry Toys are nature-inspired toys that are all handmade by the owners in Calgary! 

  • Wondercloths spark imagination through incredible hand-illustrated cloths that offer hundreds of uses. 

  • Imani Collective creates ethical banners and signs by talented artisans in Kenya.

  • Yellow Door toys focus on practical learning to create an open-ended playtime environment.

  • Ocamora’s nature-inspired, wooden toys let your child's imagination run free. 

  • Lubalona’s wooden toys are focused on minimalism for focused, creative freedom. 

  • Little Dreams offer amazing hand-sensory toys for hours of fun. 

  • Sabo Concept creates a wide range of wooden toys in a range of concepts for artistic play. 

  • Tiny Fox Hole has a wide selection of nature-inspired wooden toys for babies and toddlers. 

  • Kinfolk Pantry invites your kids to get inventive with unique playdough cutters. 

All of the items available on The Playful Peacock are consciously selected for their ethical and sustainable practices while sparking curiosity and play. We are so happy that they've been exciting you too, as this year we filled 882 orders and our toys travelled all over the world to homes across Canada, the United States, Germany, the United Kingdom and Singapore! 

Thanks to your orders, we were able to give back enormously this year. Every purchase has a corresponding amount of meals that are donated, to support food security in 26 Indigenous communities across Canada through our partnership with Canadian Feed the Children.  This year 3,704 nutritious meals were donated to incredibly deserving children.  

A big pinch-us moment happened this year when we were included in the eco-friendly toy roundup in Elle Canada Magazine! You can read it here

Finally, we launched a beautiful new website complete with a brilliant blog! It helps us foster community and we love connecting with you all. We also started our brand ambassador program and are excited about where it takes us in 2023. 

Thank you, Thank you, Thank you!

Walking down memory lane this year has been such a treat and it’s all thanks to your support, love and kindness. Thank you for supporting The Playful Peacock and we can't wait for what next year has in store!