Hello, and Welcome!
The Playful Peacock was born out of a passion for play, love and respect for our planet, and a commitment to giving back.
When the COVID-19 pandemic shut down my son's daycare, I found myself in a position to care for him full-time at home. Like so many parents, I was overwhelmed with how to keep him engaged and thriving at home all day and quickly headed to a big box toy store for a solution. After a few months at home, I began to notice my son showed little interest in the flashing, gimmicky toys that I had bought him, and instead, loved to engage with simpler, open-ended items.
Over the next 12 months, I started to explore the world of Montessori, wooden toys, and open-ended play, and slowly began curating a collection of products for my son. I was amazed at the positive difference it made in his engagement and became inspired to find the best sustainable kids toys in the market. From there, The Playful Peacock came to life.
My hope is that the beautiful, unique products brought into my home can also be shared and enjoyed in yours. Everything you find in our store has been thoughtfully hand-selected from around the world to spark curiosity and play while respecting and protecting our planet. None of our toys have batteries or plastic and every product is ethically made and sustainably sourced. Our children are also our “official” toy testers, so you can rest assured our products are kid-approved!
When you choose to purchase from us, you are also helping to eradicate childhood hunger in Canada. We’ve partnered with Canadian Feed The Children to help provide meals to children in need across 26 Indigenous Communities. You can read more about how we give back here.
Thank you for choosing our sustainable kids toys to bring into your home and for helping to invest in a future without childhood hunger.
We can't wait to see how you play!
Anne Peacock (Founder & Owner), her son, Henry, stepdaughter, Simone, stepson, Karan, and Partner, Simar.